A nationally recognized healthcare leader, Adele Gulfo has spent more than 20 years at the cutting edge of the industry, playing a pivotal role in the development and commercialization of some of the world’s most famous and successful drugs, such as LIPITOR®, CRESTOR®, and TOPROL-XL®. She has been a pioneer in science-based marketing and has a proven track record at establishing strategic partnerships with the most well respected medical institutions in the world.
Ms. Gulfo brings this wealth of experience to her current role as President and General Manager, U.S. Primary Care with responsibility for the five Regional Business Units, Commercial Operations, Corporate and Government Customers, and the Patient and Physician Marketing teams.
She joined Pfizer in November, 2009 and in her short tenure has implemented a number of measures aimed at driving innovation throughout the organization, in support of her continued focus on strengthening and evolving Pfizer’s US Primary Care business.
Ms. Gulfo joins Pfizer from AstraZeneca, where she was most recently Vice President, Business Development and Design for Launch, responsible for sourcing, evaluating and securing all external assets including partnerships, acquisitions, and licenses, as well as clinical and commercial development across all therapeutic areas of products entering Phase 2b.
She previously led AstraZeneca’s Cardiovascular Business and played a large part in the success of Crestor. She led commercial and development functions, including marketing, sales, clinical development, regulatory and life-cycle management for Crestor and other cardiovascular brands, including Toprol XL, Zestril, Sular, Plendil, and Atacand.
Prior to joining AstraZeneca in 2000, Ms. Gulfo was the Senior Director, Cardiovascular Marketing, Pfizer (formerly Park-Davis). During her tenure, she was responsible for the launch and commercialization of the cholesterol-lowering product LIPITOR®, one of the most successful drugs in pharmaceutical history. She also led the marketing and launch for other prominent cardiovascular drugs, including ACCUPRIL®, one of the most widely prescribed hypertension drugs in the world. Previously, Ms. Gulfo worked as a research chemist for Fischer Scientific and as a molecular biologist for University of Medicine and Dentistry of New Jersey (UMDNJ).
Trained as a scientist and businesswoman with experience in both operational and strategic roles, Ms. Gulfo brings a unique perspective to the healthcare debate. She has been a speaker and panelist for a number of organizations including The Conference Board, Dow Jones, the American Heart Association, the Healthcare Business Women’s Association, and the Healthcare Marketing and Communications Council, addressing brand marketing, the future of healthcare innovation, and other topics. She has also spoken at a number of schools, including Cornell University, Fairleigh Dickinson University and Seton Hall University and has been featured in articles in Fortune, BusinessWeek, Bloomberg News, Pharmaceutical Executive and Advertising Age.
Ms. Gulfo holds a bachelor’s degree in Biology and Chemistry from Seton Hall University and a Master of Business Administration degree in Marketing from Fairleigh Dickinson University. She is a member of the Healthcare Businesswomen’s Association’s Advisory Board helping to further the advancement of women in healthcare worldwide. She also serves as a member of the Board of Directors for the Cleveland Clinic’s Global Cardiovascular Innovation Center, a $250 million research and product development consortium established to accelerate the commercialization of cardiovascular products.
Several national groups have recognized Ms. Gulfo for her experience and outstanding leadership; Advertising Age named her the “Top 100 Marketer of 1999” for the market preparation and “world-class” launch of LIPITOR® and, in partnership with the American Heart Association, she won a 2000 Silver Anvil Award for Public Relations Excellence in Partnership from the Public Relations Association of America. In 2004, Delaware Today named her one of the “5 Most Powerful Women in Delaware” for her role as head of the CV Business at AstraZeneca’s Global Headquarters in Wilmington. In 2007, PharmaVOICE Magazine named her one of the “100 Most Inspiring People in the Life-Sciences Industry” and the Women’s Venture Fund awarded her the Highest Leaf Award in recognition of her entrepreneurial spirit and achievements. In 2008, she was nominated for Healthcare Businesswoman of the Year, a highly-acclaimed award by the HBA, a nationally recognized organization that supports women in healthcare.