From Fantasy to Fundable: Executing a Credible Market Analysis
Your product is only as important as the market opportunity it addresses, yet most innovators could do a better job of analyzing and presenting this critical aspect of the business plan. What is the true addressable market? How do you segment it? Where does the product fit in the diagnostic and treatment chain for a patient? How does your product provide measureable advantages over competitive alternatives to deliver financial returns? How do you translate all that into a credible forecast for sales growth and profitability?
How to answer these questions and more will be addressed in the next GCIC Path to Commercialization seminar, leaving you with valuable lessons in how to “market the market”. Join four medical industry leaders as they share their experience, insights and critical perspectives on market opportunity analysis for financial success.
7:15 – 8:00 AM
8:00 – 8:15 AM
8:10 – 8:35 AM
8:45 – 9:10 AM
Following the Patient Referral Chain
9:20 – 9:45 AM
Translating Opportunity into a Credible Forecast
9:45- 10:10 AM
SPEAKERS AND PANELISTS
Managing Director, GCIC
Matthew Pollman, MD
Founder, President & CSO of CV Ingenuity
Managing Director, Early Stage Partners