Events

From Fantasy to Fundable: Executing a Credible Market Analysis

Your product is only as important as the market opportunity it addresses, yet most innovators could do a better job of analyzing and presenting this critical aspect of the business plan. What is the true addressable market? How do you segment it? Where does the product fit in the diagnostic and treatment chain for a patient? How does your product provide measureable advantages over competitive alternatives to deliver financial returns? How do you translate all that into a credible forecast for sales growth and profitability?

How to answer these questions and more will be addressed in the next GCIC Path to Commercialization seminar, leaving you with valuable lessons in how to “market the market”. Join four medical industry leaders as they share their experience, insights and critical perspectives on market opportunity analysis for financial success.

PROGRAM

7:15 – 8:00 AM
Networking Breakfast
8:00 – 8:15 AM
Introductions

• Mike Bunker

8:10 – 8:35 AM
Market Segmentation

• Mark Low

8:45 – 9:10 AM
Following the Patient Referral Chain

• Matt Pollman, MD

9:20 – 9:45 AM
Translating Opportunity into a Credible Forecast

• Bob Jones

9:45- 10:10 AM
Panel Discussion

• Mike Bunker

10:15 AM
Adjourn

SPEAKERS AND PANELISTS

Bob Jones
Independent Consultant
Mark Low
Managing Director, GCIC
Matthew Pollman, MD
Founder, President & CSO of CV Ingenuity
Mike Bunker
Managing Director, Early Stage Partners

Speaker Biographies